Move Over Taylor. Madonna & Daughter Lola's New Material Girl Is Kelly Osbourne.

Madonna and Lola Unveil Their Spring 2011 Material Girl Brand Marketing Campaign Featuring Actress, Television Host and Musician, Kelly Osbourne.

The press release:
Madonna and Lola are back for a second season and have chosen actress, musician and television host, Kelly Osbourne, as their new celebrity muse [Taylor Momsen was the first celeb they launched the line with] for their Spring 2011 Material Girl collection.



The campaign brings us back to Madonna’s roots in New York City’s East Village and was shot at iconic venues Lit Lounge and Mars Bar. Photographed by fashion photographer Brooke Nipar, Osbourne is seen posing against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional images were captured at Bathhouse Studios in New York with a set inspired by the East Village of the 80s with chain link fences and historical images.

The ads:



Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”


above: madonna and daughter Lourdes Leon aka Lola

“It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because its high fashion but it is accessible to everyone at Macy’s,” stated Kelly Osbourne. Commenting on her style, Osbourne added, “I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself.”


Kelly and some of the clothes from collection:





The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys.com. Material Girl is available exclusively at Macy’s and macys.com in the United States and is launching this spring in Canada exclusively at the Bay and thebay.com.



Osbourne will make personal appearances on behalf of Material Girl this spring. The campaign follows the highly successful Material Girl launch with actress/musician Taylor Momsen. To stay up to date with the latest news from Material Girl follow @MaterialGirlCol on Twitter and become a fan of Material Girl on Facebook.

Cause & Effect Advertising Posters For Harvey Nichols From Y&R Dubai

above: details from 'Dogs' and 'Fire Extinguishers', two of the Cause & Effect posters for Harvey Nichols

Shown below are a series of nine posters created to advertise the Spring/Summer '09 fashions for retail store Harvey Nichols. The campaign made up of Birds, Fire Extinguishers & Rockets received the International ANDY Awards 2010 (Silver) for Retail in the "Out Of Home" category.

Brief:
To announce the launch of the Spring/Summer Collection at Harvey Nichols.

Solution:
The campaign aims to convey to the Harvey Nichols shopper that its items can have overwhelming results. Each execution carries an image of an item from the spring summer range along with a number of images of items such as a stop sign, rockets, jelly and fender benders, which act as a visual metaphor for the effect the item can have.

The images below are high-res, click on them to enlarge.

Birds:

Cats:

Dogs:

Fender benders:

Fire Extinguishers:

Jellies:

Rockets:

Stop Signs:

Tunnels:


Agency: Y&R DUBAI
Creative Director: SHAHIR ZAG KOMAL, BEDI SOHAL
Art Director: KOMAL BEDI SOHAL, SAJESH PUDUSSERY, DASH GAUDE
Writer: SHAHIR ZAG
Account Manager: NADINE GHOSSOUB

Agent Provocateur Launches New Campaign With Lingerie Lookbook And Short Film From RSA.

Known for their luxurious and sexy lingerie, Agent Provocateur has just launched its new Betty Sue campaign featuring Kirsty Hume in a a two minute film by Ridley Scott's production company, RSA. The short film accompanies a print campaign and lookbook of filmic stills (all shown in this post) and video shorts. These individual elements of the campaign support an Autumn/Winter 2010 lingerie collection which takes inspiration from strong female protagonists from late 20th Century Hollywood cinema.


First, the images of the new lingerie collection from the Agent Provocateur Look Book. Shot as if you were peeking into a private hotel room via the peep hole, the images purposely obscure the face of the model and allow you to focus on her well-endowed body, clad in the new lingerie.

The Agent Provocateur Look Book:


















The "Peeping Tom"-like look book images above each have a very sexy 20 second film accompanying them on the website.


above: screen grabs of the purposely grainy 20 second videos which accompany the look book.

The short film for the campaign, "Betty Sue" features the stunning and sexy Kirsty Hume donning a red wig:


Agent Provocateur's Creative Director, Sarah Shotton, explains the casting of Kirsty Hume as Betty Sue: "Kirsty became a top model in the 1990s. She represents our perfect woman, a woman with a family that oozes unbelievable intelligence, sensuality, personality and confidence. She has a film noir, feline quality to her that I felt had a brilliant synergy with Agent Provocateur."


above: Agent Provocateur's new Creative Director Sarah Shotton

Director RSA UK's Johan Renck says 'I enjoy knickers, they are a glorious garment. We all do the most we can to get as close to knickers as possible.'

The 2 Minute Film:

The behind the scenes video:

Some stills from the "Betty Sue" film, courtesy of Wallpaper:






Creative Team
Director: Johan Renck, RSA Films
Creative Direction: Sarah Shotton, Agent Provocateur
Model: Kirsty Hume at Premier Model Management
Hair: James Brown
Make Up: Ashley Ward at CLM


Shop the collection at Agent Provocateur.