Google Launches A Powerful TV Spot To Hype Their Chrome Browser.

A smart, moving and demonstrative new 90 second tv commercial achieves a dual purpose: introducing people to both Google's latest Chrome browser and Dan Savage's anti-bullying project, It Gets Better.

"It Gets Better" for Google Chrome:


The 90 second commercial is one spot in a new campaign for Google Chrome (another spot in the campaign is Dear Sophie) which premiered last Tuesday night during an episode of GLEE and shows people using Google Chrome’s toolbar and YouTube to record videos for the It Gets Better Project to empathize with and give hope to gay teenagers who fear bullying.

The ad shows some examples of videos uploaded to YouTube to support the project by people and celebrities:




According to the NY Times, The Google ad campaign, called “the Web is what you make of it,” is the biggest offline campaign ever for Google, which has typically shied away from advertising. It declined to disclose its spending plan.

The ads zero in on the computer screen, showing what people are typing, uploading and sharing, similar to the “Parisian Love” ad that aired during the Super Bowl in 2010, which told the story of an American exchange student who falls in love with a woman in Paris.



“We try to get rid of everything but the user and the tools and let you feel what is happening there, without a lot of commentary from Google itself,” said Andy Berndt, vice president of the Google Creative Lab, which created the campaign with the ad agency Bartle Bogle Hegarty.


Full Credits
Agency: Google Creative Lab
Client: Google
Executive Creative Director: Calle Sjoenell
Agency: BBH New York
Executive Creative Director: Pelle Sjoenell
Executive Creative Director: Robert Wong
Associate Creative Director: Jesse Juriga
Art Director: Steve Pack
Art Director: Caprice Yu
Copywriter: Jeff Johnson
Head of Broadcast: Lisa Setten
Project Manager: Jessica Beavers
Web Content Research: Nickerson Research
End Tag Graphic: Buck
Music Supervisor: Search Party Music
Executive Producer: Stephanie Diaz-Matos


The "It Gets Better" campaign, started in 2010 by Dan Savage, now boasts contributions from a number of high-profile names, including President Barack Obama, Secretary of State Hillary Clinton, and, as seen in this video, Woody from Toy Story." (The Advocate, 5.03.11)

You can download Google Chrome here

Pet Names For Your Pussy Promote The Mooncup, An Alternative To Tampons.

The Mooncup, a reinvention of a centuries old concept by entrepreneur Su Hardy, is a smart eco-friendly alternative to tampons. Made from medical grade silicone, without bleaches, dyes or pesticides, the reusable menstrual cup leaves no fibers behind like other sanitary products.



The first sanitary protection manufacturer in the world to be awarded Ethical Business status, Mooncup Ltd. is guided by people and environmentally-friendly business practices.

But what is equally as smart as the product design is the advertising poster campaign and website promoting the Mooncup, created by St. Lukes in conjunction with the company.

The Advertising
Posters with euphemisms for lady bits began appearing around the London Underground signed off with a url that read loveyourvagina.com.


above photo courtesy of Uplift Magazine

The five advertising posters:




The Website

Equally blind and compelling, the posters lead you to a website where you can not only get information about the Mooncup, but as is smart engaging behavior these days, invites the audience to add their own vaginal moniker to the many other hilarious ones posted by others.




Above are just a few of the submitted nicknames from their site. You've got your expected ones -- coochie, va jay jay, beaver, muff, etc. and some very unexpected ones. Some that may make you cringe and some that will make you crack up... my personal favorite being "The Downtown Entertainment and Dining District." You can visit loveyourvagina.com and add your own nickname.

Kath Clements, Campaign Manager for Mooncup, says: “We hope the ads will get women thinking, smiling and talking about their vaginas. We’re up for women feeling good on the inside too!”

Clearly, this humorous approach is getting some serious attention. With lots of blogs, women's sites and magazines, such as Marie Claire, writing about the campaign... the relatively unknown product is reaching larger audience than it otherwise would have. Mooncup Ltd also has a facebook fan page and a twitter account, intelligently using social media to further promote the product.



Mooncup was launched by Brighton entrepreneur Su Hardy in 2002 and is now stocked in Boots, as well as independent health food stores and through the mooncup.co.uk website.


all images and information courtesy of Mooncup, Ltd.